“粉丝文化”对娱乐明星消费市场的影响研究传播学专业论文.docxVIP

.咄咄呻呻41川川 . 咄咄呻呻41 川川刷刷 。 唰唰州州，h mm川AU 川川MEU 川川川00 川阳肌wat- 唰恻V 摘要 自 2004 年的选秀节目热潮以来，粉丝这个词越来越多的出现在人们的 生活当中，粉丝文化也成为热点，引人关注。粉丝的群体行为不仅产生 了很大的社会效应，也产生了巨大的经济效益。粉丝文化从兴起到现在，对 娱乐明星的经营已经产生了哪些影响并将会产生哪些影响有很大的研究价值与 现实意义。 本次研究采用多种研究方式，从引起粉丝文化兴起的选秀节目与粉 丝文化对选秀节目的反作用说起，总结粉丝文化对娱乐明星经营带来的 新模式和新趋势。粉丝文化推动了明星制的广泛运用，并且产生了新的消费 市场一一娱乐明星周边市场，还促使粉丝提高知识产权保护意识，无疑十 分有利于我国娱乐明星消费市场和文化产业的快速发展。但是由于粉丝文化 是个新兴产物，并且来势汹汹，目前对粉丝群体的行为很难有好的引辱与 控制体系，因此在粉丝文化中也存在着一些不利于大众文化健康发展的因 素。 本文对粉维文化带来的影响和存在的问题进行了分析，并给出了相应 的建议。 关键词: 粉丝文化:粉丝群体:选秀节目:文化商品 II II Abstract ABSTRACT Since the year of 2004，the talent show has become more and more popular; the word fan appears much more in peoples lives. And fan culture also becomes a hotspot conspicuousl予 ηle group acts of fans do not on1y create a gre创 social effect，but also produce a huge economic benefit. From grown up to now，what kind of inf1uence that fan culture creates and wil1 be creates to the business have great research value and realistic significance. η让s research starts 仕om the talent show which causes the fan culture and its reaction，then sums up the new mode and new trends th创 fan culture brings to the business of entertainment stars by several research ways. Fan cul阳re promotes the extensive use of the star sys也m and creates the new consumer market一也e peripherals market of entertainment stars. It also helps fans raise their awareness of IPR protection， which is very favorable for the rapid development of entertainment consumer market and culture industry in our country. But at present，让 is difficult to establish a good leading and controlling system on the acts of fans group for the fan culture is a kind of new products and appe町s menacingly. As a result，there are also some factors exist in fan culture which go against ωthe right development of mass culture. ηús article analyzes the inf1uence and the problems of fan culture and offers corresponding suggestion. Key Words: fan culture; fans group; talent show; culture product; 目录 目录 第 1 章引言… 1.1 研究目的…………….