《金瓶梅》中西门庆经济活动研究中国古代文学专业论文.docxVIP

I I 摘要 《金瓶梅》通过西门庆的商业活动展示了 16 世纪后期中国商业活动和商业经济的 特殊性。而“西门庆的经济活动”也承载着经济及历史文化的重大意义，它既是中国古 代社会前资本主义时期商人形象的展现，又是具有商人、恶霸、暴发户、官僚等封建特 色的“非完全资本主义商人”。其商业活动一方面充分展现了中晚明时期新兴商人“合 伙经营”、“投资多元”、“股份制激励”、“市场配置资源”等先进的经营理念，展示了他 们通过独特敛财方式走向成功商人的道路。同时，也让人们从他们的商业经营活动特点 中，看到了明显存在的问题与不足，他们的经营方式既有别于恪守信义的传统商人的经 营方式，又不同于真正西方资本主义的商品经济发展的市场模式。在封建明朝这个特殊 时代背景下，封建腐朽市场机制不能让富足的民间商业资本找到出路，最终“资本萌芽” 只能是被扼杀的命运。 西门庆作为《金瓶梅》的第一主人公，被兰陵笑笑生塑造出“贪财、好色、玩权” 的生动形象，其在商业活动过程中表现出的人性的复杂和矛盾描述的也较为形象、具体。 正是西门庆典型的形象体现出了历史感和现实感，通过涉及到社会生活各方面的经济活 动，反映出中国封建社会发展到明代后期的时代生活和社会面貌。 本论文中，笔者通过对兰陵笑笑生《金瓶梅》的细读，根据西门庆的商业活动和商 业经营的研究，从经济学、管理学视角，解析西门庆某些具有进步意义的经济活动，同 时阐述商品经济在封建制度、腐朽机制的束缚下最终未能发展成为资本主义经济的必然 性。 关键词：《金梅瓶》；西门庆；经济活动；运营特点 II II PAGE PAGE VI Abstract The economic activity of the west door celebrate hosted by the economic and historical culture is of great significance, it is the ancient Chinese businessmen during the period of social capitalism before the image of the show, is a businessman, a bully, upstarts, bureaucratic characteristic of feudal incomplete capitalist businessmen. Its business activities on the one hand, to fully demonstrate the emerging businessmen during the period of late Ming dynasty in the partnership, humanized management, investment pluralism, stock incentive, market resources allocation, the rapidness of capital turnover, monopoly, such as advanced management concept, demonstrated their unique accumulate their way toward the path of a successful businessman. At the same time, also let people out of their commercial activities characteristics, saw the obvious problems and deficiencies, the mode of their business commitment to faith, as well as from traditional business mode of operation, and is different from the real western capitalist market model. In the special era background, the feudal decadent market mechanism cant keep the business capital to find a way out, eventually capital bud can only be the fate of the kill. Jin ping me\ through the west door celebrate commercial activity shows the late 16th cen