转型期山东地矿企业文化再造与应用分析-analysis on reconstruction and application of shandong geology and mineral enterprise culture in transformation period.docxVIP

ABSTRACT PAGE PAGE III ABSTRACT To build first-class organization must forge its first-class culture. It is more and more important for culture of enterprises to boost the entire quality, improve business performance, enhance core competitiveness, promote everlasting development and that sort of things. As a state-owned institution with 50 years of development, Shandong Provincial Bureau of Geology Mineral Resources (SDGM) has experienced its historical evolution from central industry management to local administration, the identity change from government agency to state-owned institution，and then to an institution with enterprise-style management while the organizational system transferred from macro to micro. Accordingly, the culture of SDGM converts from industry weak culture with long-term governmental management to strong culture with richer team personality. The development of Shandong Provincial Bureau of Geology Mineral Resources indicates that the rise and fall of Shandong Geological Culture (SDGC) is closely linked with the economic development of geological and mineral resources. Cultural reconstruction is not only one part of transformation of enterprises development, but also one way and method for enterprises to accomplish transformation. On the basis of corporate culture management theory combining with the practice of “Geological Culture” program, this paper endeavors to do research on the reconstruction and application of SDGC by way of example of cases, making “culture reconstruction” towards SDGC, coming up with implementation plans and thoughts for SDGC from the perspective of practice and innovation in order to make the Bureau much more powerful, competitive in the future. Firstly, the paper systemically collects, analyzes, evaluates and concludes the history and current situation of SDGM’s development. In the past 50 years, the Bureau experienced such three different development stages as hard-working initiation perio