艾瑞公司国内微型车消声器配件市场营销战略研究-工商管理专业论文.docxVIP

哈尔滨工业大学高级管理人员工商管理硕士学位论文 - II - Abstract Along with our countries development of economy and peoples living standard unceasing enhancement, peoples expense already more and more favored the upscale consumables, the automobile already starts to walk into populaces life, in addition the automobile industry regarding the national economy huge impetus function, the automobile consumption will in period of a long time in the future to become a hot spot. And the micro vehicle is one of price moderately, usability strongly and the energy economized good vehicle type, have already more and more wined the general consumers favor, and the volume of production and marketing rises year by year, from this brought the fitting market demand also unceasingly increased. But the present automobile fitting market, in particular the automobile muffler fitting market, the existence disperses, chaotically, the bad present situation. Is engaged in the enterprise quantity which the muffler produces to be many, but the scale quite is all small, only can copy, technical development ability and the product quality all cannot obtain the effective guarantee. But dealer then more uses the traditional sale method and the method treatment reality market demand, more cared about the product the price with sells goods the quantity; Also the identical local business agent are many and is chaotic, hits the price war phenomenon to be serious mutually. Therefore, the Chinese moonwort auspicious company does is produces the mini truck silencer the production manufacturer, formulates a set to adapt the market development rule marketing strategy is extremely essential. According to the market marketing as well as the strategic correlation theories, this article has first analyzed the domestic mini truck silencer fitting market special details, has analyzed the macroscopic environment using the PEST analytic method which the Emissary Green company locates, and unifies the SWOT analytic method, first discove