动画创作中角色形象的创建及关键技术应用-软件工程专业论文.docxVIP

摘要 本文旨在从角色形象品牌化设计的方向探究我国动漫产业的复兴之路，结合大量案 例，指出在创作前需首先树立产业化观念、提商品牌化意识，推动角色形象设计向角色形 象策划的转变。从前期的预先筹划，到后绒的推广和开发，提出一条完整健康的、与商业 接轨的动漫品牌运臂之路。每个成功运营的动丽背后都有…个强大的，知名的动画角色品 牌来支撑，我们迫切需要强有力的角色形象来打造本国的动漫品牌，既要表现独特的艺术 个性和文化魅力，又要具备后续开发的潜质，在受众中达到快速、广泛的传播。 主要研究内容包括品牌案例分析，角色品牌核心价值理念体系的形成和品牌内容， 角色形象品牌的前期策划与核心角色的塑造，角色形象品牌推广和营销。传统技术在角色 创建中的应用分析，动作捕捉作为新技术在角色形象创建中的应用。角色形象品牌化设计 应用实例，结合作品创作把品牌化思想贯穿其中。 关键词:角色形象设计品牌产业关键技术创作  Abstract This research intend创 to find the path of cartoon indus町、 revival from the direction of character image brand design.lt pointed out that we need ωbuild 叩伽eωnsciousness of industrialization and brand effect 伽t in creation and 阳m charact田 image d创伊ing to 由e planrung of character image. From the prophase of plan to 也e extention and development in lat町 period and 也lally to the analysis of key technique，例1raise a complete healthy op町ative way to joint business川lere is a strong，famous cartoon roles brand 础 support behind ev，町 successfu1 op町ativeωrtoon.We urgently need a pow即ful character 加lage to cre础 na咀onal cartoon brand.It should n悦 only express its individual character and artistic charm but also have 白.e potentialities of later development to spread in a most fast and ext四川ve way among 由e audienω:8. The main ∞ntents of this research includes the analysis of brand case，也e formation of character brand center value system and contents，白.epr叩lanrung of character image brand and mold of nuc1eus role，the brand expansion of the role image and marketing.ηle traditional technology application in chara，悦目creation，. Motion cap阳re as new technology appJication in character image creation.Role charact町 image brand desi惧， combined with the application work throughout the branding ide盹 key words: Charact町 image design，Brand，Indus町 Key technique，Creation 11  11 目录 摘要……..川……..…..川...…...川….....…..川…...……..………...川…....…..川….....…..…….....…..叫…... Abs阳悦………..川....……....……..川....……..川....…………....……川....…..……..川..川....…..…….…….川..…….……..川..…….…….…….…………..........…… .....................