建筑企业战略管理的探讨.docVIP

建筑企业战略管理的探讨 　　桂林理工大学 广西桂林541004 　　摘要：本文结合我国建筑企业数量多，规模小，竞争优势不明显等特点，介绍了战略管理的特点及程序，分析了建筑业的现状及环境，从而提出了我国建筑企业在战略管理方面因该采取的措施。 　　关键词：建筑企业 战略管理 　　Abstract: combining with our country building enterprise quantity, scale is small, the competitive advantage is not obvious and so on characteristics, this paper introduces the characteristics of the strategic management and procedures, and analyzes the present situation of the construction industry and the environment, thus puts forward the construction enterprise in strategic management for the measures taken. 　　Keywords: building enterprise strategi