沧州大化TDI有限责任公司发展战略研究-工商管理专业论文.docxVIP

摘要 摘要 沧州大化 T01 有限责任公司是我国聚氨醋行业的明星企业.公司坚持以人 为本，科技第一的原则，广泛的引进技术，吸收改造 7 解决了制约 1D1 正常生产的 一系列难题，在技术上实现了重大突破，实现了产品的正常生产 p 打破了国外公 司一统中国市场的尴尬局面，成为中国 T01 的骄傲。从公司建设到化工试车生 产的短短几年中，沧州大化 TD1 公司创造了中国 TD1 生产史上的许多奇迹，令 国内外同行钦叹。但面临激烈的市场竞争，公司在生产经营和发展方面也遇到 了诸多难题。为此，本文运用现代企业发展的战略理论，结合企业所处的环境 对沧州大化 101 公司的发展战略进行了有益的探索。 本文先从一般环境、产业环境、企业运营所处环境等不同的侧面对沧州大 化 TD1 公司所面临的问题进行全面、系统的分析比较，并运用所掌握的多元线 性回归数学模型对中国未来几年 TD1 产品的需求市场进行了预测，从中看到沧 州大化 TDI 公司未来发展的潜在空间。然后，从企业的生产技术、人力资源、 市场营销、企业管理等内部能力进行全面分析，明确企业外部所面临的威胁和 机会、内部所具有的优势和劣势，在此基础上通过综合分析提出了公司的发展 战略，以及围绕实现这一战略目标公司所采取的一系列战略措施。 关键词: T01 发展战略环境分析激励机制 Abstract Abstract The Cangzhou Dahua TDI Co. Ltd. is a sun-rising enterprise in the polyurethane industry in China. Adhering to principle of relying on the people and putting scitech in the first place and extensively importing technologies ，the company has already solved a seríes of problems that restricted the TDI productíon ，achieving a major breakthrough and realizing normal TDI production . As a result，the monopoly over the Chinese TDI market by foreign firms has been broken. The company has created many miracles that surprising his foreign counterparts since the TDI plant was put into operation. Facing fierce market competition ，the company has encountered many difficulties in its operation and development. By usìng the strategic theory to develop a modem enterprise ，this article explores the future development of the Cangzhou Dahua TDI Co. A comprehensive and systematic analysis and also a comparison are made based on the environments in terms of business and operation，and at the same time a prediction on the market for TDI demand and supply in the next few years is made by using the multivariate linear regression math model ，企om which the potential development of the Cangzhou Dahua TDI Co. in the future can be foreseen. Also，an analysis is made on the technology of the production ，human resOurces ， sales and marketing and management so as tO see the threaten ，oppOrtunity， advantages and disadv