城市形象片视觉传播分析-传播学专业论文.docxVIP

城市形象片视觉传播分析-传播学专业论文.docx

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
城市形象片视觉传播分析-传播学专业论文

Abstract City image video is generated with the expansion of development of the city. It is the video text that reflects style and feature of the city, propagates the city’s spirit, and improves the reputation of the city. Also, it is the synthesis of objective fact and subjective image, which not only reflects objectively existing style and feature of the city, but also expresses allocation and expectation of the originator to the city image. Over last ten years, the city image video in our country has experienced the developmental process from nonexistence to existence and from simple to complex. It is with extensive scope of transmission, high degree of approval, and good advertising effect. The city image video gradually becomes the inevitable link in the publicity process of the city. The thesis gathers more than one hundred and sixty city image videos published to the media in the last ten years. Besides, the thesis selects forty four among them with comprehensive approval and highly assessment of people. These image videos are representative. Combining with historical background of Chinese city development, it analyzes from the perspective of visual transmission with the adoption of the text analysis method. With the soaring increase of the amount and type of city image video, the research on city image video begins to be paid attention to by researchers. The research achievement on city image video can also be seen frequently on academic journal, network, or newspapers. However, most researches are decentralized and they are in lack of comprehensive and systematic system of analysis. The thesis tries to summarize city image video appeared in China mainland since 1990s. Moreover, full-view analysis on city image video is provided. Through the refining of the common points, hope that it could have positive impact on city image video in our country. Key words: City image video; visual coding; visual decoding; theme and value 目 录 HYPERLINK \l _bookmark0 引言 ...

您可能关注的文档

文档评论(0)

peili2018 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档