城市形象片视觉传播分析-传播学专业论文.docxVIP

Abstract City image video is generated with the expansion of development of the city. It is the video text that reflects style and feature of the city, propagates the city’s spirit, and improves the reputation of the city. Also, it is the synthesis of objective fact and subjective image, which not only reflects objectively existing style and feature of the city, but also expresses allocation and expectation of the originator to the city image. Over last ten years, the city image video in our country has experienced the developmental process from nonexistence to existence and from simple to complex. It is with extensive scope of transmission, high degree of approval, and good advertising effect. The city image video gradually becomes the inevitable link in the publicity process of the city. The thesis gathers more than one hundred and sixty city image videos published to the media in the last ten years. Besides, the thesis selects forty four among them with comprehensive approval and highly assessment of people. These image videos are representative. Combining with historical background of Chinese city development, it analyzes from the perspective of visual transmission with the adoption of the text analysis method. With the soaring increase of the amount and type of city image video, the research on city image video begins to be paid attention to by researchers. The research achievement on city image video can also be seen frequently on academic journal, network, or newspapers. However, most researches are decentralized and they are in lack of comprehensive and systematic system of analysis. The thesis tries to summarize city image video appeared in China mainland since 1990s. Moreover, full-view analysis on city image video is provided. Through the refining of the common points, hope that it could have positive impact on city image video in our country. Key words: City image video; visual coding; visual decoding; theme and value 目 录 HYPERLINK \l _bookmark0 引言 ...