城市形象宣传片的创作特点与传播价值研究-广播电视艺术学专业论文.docx

摘 要 摘 要 日趋深入的改革和经济发展推动了城市化的进程。对于人才和资源的渴求，加剧城市间关系的复杂化， 为了更好的宣传自己的地域优势和城市综合形象，我国很多大城市开始了城市品牌的建立和营销的探索之 路。而城市宣传片的出现，无疑成了各大城市能在在这条路上走得更快更远的有力依靠。城市宣传片以其 独特的综合全面的宣传效果，不但可以把一个城市的内涵外蕴展现的淋漓尽致，还能对外宣传城市形象， 塑造城市品牌，对内提高政府满意度，形成市民文化认同，促进社会和谐发展。 本文以城市形象宣传片的创作特点和传播价值为研究核心，对其的定义、分类、功能、和发展演化等 多个方面进行重新的梳理和总结，全方位的论述了城市形象宣传片的前世今生。同时通过对大量的有代表 性的城市宣传片的梳理，结合当下城市形象宣传片的发展现状，提出当下其在创作过程中出现的一系列问 题和针对这些问题的解决方式。再从传播学和营销学的角度对城市形象宣传片的传播方式、传播特点、传 播策略几个方面进行了概括和总结，与其在城市推广与宣传中产生的传播价值的阐述和印证，同时也对如 何更好的发挥其在城市品牌推广中的传播价值做出了较深入的研究。也为今后的城市宣传片如何通过精良 的制作更贴切的体现其对城市宣传产生的价值提供有效的理论依据。 关键词：城市宣传片 城市品牌 创作特点 传播价值 南京艺术学院硕士学位论文 Abstract Increasingly in-deepth reform and economic development to promote the process of urbanization. Thirst for talents and resources, intensify the relationship between complicated, in order to better promote its geographical advantages and urban comprehensive image, many big cities in our country started to explore the road of the establishment of city brand and marketing. And the emergence of city propaganda, can undoubtedly became the major cities in the strong rely on road faster and further. Announcements of the city with its unique comprehensive propaganda effect, not only can the connotation of a city outside aggregates show incisively and vividly, also can promote the image of the city, city brand, internally to improve the governments satisfaction, form citizen cultural identity, to promote the harmonious development of society. Based on the creation characteristics of city image promotion and dissemination of value for the study of the core, to its definition, classification, function, evolution and developme nt, and many other aspects to review and summarize, the omni-directional discusses the city image promotion, all men are mortal. At the same time, by a large number of representative city propaganda, combined with the status quo of the development of the city image promotion, puts forward the present its a series of problems in the process of creation and the solutions to solve