房地产项目前期阶段市场分析与决策研究——以RC公司为例项目管理专业论文.docxVIP

location of the target lots applying the perfect assessing method. Then, under the circumstance of consumption market, the enterprises should make good use of their characteristics to analysis and meet the developing demands of the market. Just based on the more reasonable analytic study on the two different markets, the enterprises can get the maximum profit from the fiercely competitive markets. KEY WORDS：Real estate project, Prophase stage, Markets, Marketing analysis 目 录 第一章 绪论..................................................................................................................1 1.1 研究背景及意义...............................................................................................1 1.1.1 本文研究背景.........................................................................................2 1.1.2 本文研究意义.........................................................................................2 1.2 国内外研究现状及评述...................................................................................3 1.2.1 国外研究现状及评述............................................................................3 1.2.2 国内研究现状及评述............................................................................4 1.3 论文相关基础理论...........................................................................................6 1.4 论文内容结构安排...........................................................................................8 第二章 RC 公司在对目标地块的市场环境分析 9 2.1 天津市整体环境及 2011 年天津市土地市场情况分析 .................................9 2.1.1 天津市整体环境状况.............................................................................9 2.1.2 2011 年天津市土地市场分析 ..............................................................11 2.2 天津市滨海新区整体环境及 2011 年滨海新区土地市场情况分析 ...........13 2.2.1 天津市滨海新区整体环境分析...........................................................13 2.2.2 2011 年滨海新区土地市场情况分析 ..................................................16 第三章 RC 公司在土地市场环境下的项目地块分析评估 20 3.1 确定目标地块了解地块具体土地信息.......................................................