信息化对于销售企业发展作用研究.docVIP

信息化对于销售企业发展作用研究 ［ ］信息化时代的到来、电子商务的兴起，电子商务是最具代表性的信息化应用之一， 大大改变了传统销售企业的运营环境，也为企业在新的平台下实现创新加强和竞争力提升， 提供了前所未宥的机遇。本论文分析了当前我同信息化和销售业企业的现状，特别是就信息 化和电子商务给我国销售企业的发展带来的契机，探讨了如何通过信息化促进我国销售业企 业发展；文章重点从信息化促进销售企业客户关系管理和电子商务拓展，信息化为销售企业 加强科学管理和节约成本提升竞争力，详细论述了信息化和电子商务所带来的影响和变革， 抓住机会促进销售企业快速发展。 ［关键字］信息化 销售企业 发展作用 Information technology to promote sales of enterprise development [Abstract] The rise of the arrival of the information era, electronic commerce, electronic commerce is one of the most representative of the application of information technology，greatly changed the traditional marketing enterprises operating environment, but also for the enterprise in the new platform to achieve innovation and competitiveness to strengthen，provides a hitherto unknown opportunities. This paper analyzes the current status of enterprise informatization in China and sales industry, especially to bring information and the electronic commerce to the development of China’s business opportunity， discusses how to use the information to promote the development of China’s retail enterprises. This article from the information technology to promote sales of enterprise customer relationship management and electronic business development, sales information for enterprises to strengthen the scientific management and reduce the cost to enhance the competitiveness of enterprises, discusses in detail the influence of informatization and electronic commerce brings and change, seize the opportunity to promote the rapid development of enterprises. [Key word] Promotion of information technology Sales enterprise Development 弓I 弓I W TOC \o 1-5 \h \z HYPERLINK \l bookmark5 \o Current Document \h 一、 我国销售企业信息化概述及现状 1 HYPERLINK \l bookmark6 \o Current Document \h （一） 销售企业信息化概述 1 HYPERLINK \l bookmark7 \o Current Document \h （二） 我鬧销售企业信息化现状 2 二、 销售企业信息化有利于提升销售业绩 3 HYPERLINK \l bookmark9 \o Current Document \h （-）信息化提高企业的客户关系管理水平 3 HYPERLINK \l bookmark10 \o Current Document \h （二）通过信息化平台开展电子商务创造销售奇迹 4 三、 销售企业信息化可以节