虹桥天地整合营销_nim_0331 - 互动装置创意.pptxVIP

AGENDA Part 1 Brief Recap - Campaign Objectives Part 2 Creative idea -Brand?analysis -Target Consumer -Campaign Resource -Consumer Insight -Core Idea -Executive mode Part 3 Social Plan -Social Strategy - Ecosystem - Master Calendar - Content Demo Part 4 Budget AllocationPart 1Brief RecapBrief RecapCampaign Objectives-6月虹桥天地开业前预热传播，借由“八达”形象，做开业预热传播。 通过互动活动深度与消费者沟通，让消费者对虹桥天地有认知，进而对“虹桥天地”四个字加深印象，扩大虹桥天地的知名度Key Massage-虹桥天地 四通八达 荟聚 Target Audience-所有上海主流人群及途径虹桥天地的旅人Part 2Creative idea Execution2 ReferencePart 3Social PlanSocial Strategy Campaign期间利用现有资源，制造更多话题吸引网友关注事件，增强TA对“虹桥天地”的印象Teaser