GLOBAL BUSINESS STRATEGY LECTURE3培训教材.pptVIP

Global Strategic Development Lecture Outline: Examines the role of Strategic Development Considers different approaches to Strategic Development Assesses the range of Global Business Strategies Resources–Led Global Development.... Is underpinned by distinctive capabilities / core competencies..... Which provide access to a wide range of markets e.g. Virgin, Vichy, Benton And are difficult to emulate. Sustainability is underpinned by continued renewal and leveraging of competencies to become..... A Capabilities Predator! Generic Strategy-Based Global development..... Is based on Industr