老年旅游市场开发的策略的研究.docVIP

老年旅游市场开发的策略的研究 　　【摘 要】老年旅游市场是旅游客源市场中的重要组成部分,如何开发老年旅游市场已成为目前旅游业研究的一个重要课题,对旅游业发展具有重大意义。本文对老年旅游市场开发可行性进行分析,针对当前存在的问题,提出开发老年旅游市场相应的策略。 　　【关键词】老年;旅游市场;策略 　　Abstract:Old tourist market is an important part of the tourist market, how to develop old tourist market has become an important topic in tourism research,and old tourist market has great significance to tourism development. This article on the analysis of the feasibility of old tourist marketing. In view of current problems, offered to develop the appropriate strategy elderly tourist market. 　　Key words:old tourist market strategy 　　中图分类