消费者行为 十知识分享.pptVIP

10-* ? Copyright 1999 Prentice Hall Chapter 10 The Purchase Situation, Postpurchase Evaluation, and Product Disposal CONSUMER BEHAVIOR Fourth Edition Michael R. Solomon Shopping Experience Understanding Shopping Motives Social Experiences Thrill of the Chase Instant Status Sharing Common Interests Interpersonal Attraction Shopping Orientations Economic Shopper Rational, Goal-Oriented, Maximize Value of Their Dollar Personalized Shopper Forms Strong Attachments to Store Personnel Ethical Shopper Supports Locally Owned Stores Rather Than Big Chains Apathetic Shopper Doesn’t Like to Shop, a N