消费者行为 七知识分享.pptVIP

Chapter 7;The ABC Model of Attitudes;Standard Learning Hierarchy;Attitudes Toward the Advertisement;Forming Attitudes;Forming Attitudes;Social Judgment Theory ;Balance Theory;Multiattribute Attitude Models ;The Fishbein Model;Strategic Implications of the Multiattribute Model;Using Attitudes to PredictBehavior;Obstacles to Predicting Behavior in the Theory of Reasoned Action ;Theory of Trying;Tracking Attitudes Over Time;抝搫悩譳薳梑斀嬷鬀梵岥凚鐈埬焴臻曚涋只莄蒴摌蠔啸笳晇鑾弸袶甬礷酂晣訟俨轍我硨刴鈖儞蟋儳玵膌謒蟸梖菽冝频虍靌绳蝞廉魟韽萱駗廵唍瘼綧厉攒配呬殾晢杄摇哂瘅鬖黩杭韣苘斞牃蔈唷鵇膻茹貓櫀癛朗榍撞劐钌嶿浗鳠虱敻肩鬒鬚忎从異猭竴葞辪镖溗勎勘劧抻祚跽蠒勐匙绸攄稤敥寠喰踧记溣誺厬獄雁証騹紌芯浧砅硇佑驡埸宄颌鶎卨溹担勑訢铘蒻翧駧麸猽劺烬惉赇怓酴聲圣鱣翼眕鶪勗瘹