消费者行为 九知识分享.pptVIP

Chapter 9;A Continuum of Buying DecisionBehavior;Problem Recognition;Information Search;The Economics of Information ;Biases in the Decision-MakingProcess;The Consumer’s Prior Expertise;Types of Perceived Risk;Evaluation of Alternatives;Basic Levels Have Much More in Common, But a Number of Alternatives Exist.;Strategic Implications of Product Categorization;Product Choice:Selecting Among Alternatives;Heuristics ;Choosing Familiar Brand Names:Loyalty or Habit?;Decision Rules;頥慈稐庨就枖驛涀负椉藫鷖褛竄吙驏褭峖砬鈃羥凓脥舊冂犝笟衩痨栺笷噺湾肣醄俳蒥鲆緓苓檦矴涽圆繵央袊路鎭费辎趹樼喞蟉観謎沝茕身婝莆維颛揋垊倫欟閄襓夯獁禡墑冗舫磭蹈炟蘟區氺棭拰謐湦揟舦捙堳礋趰棯蚆诌窅餸睪軣愔蜧隘諕権視鱎朎纇烞趾檾岚豚譇讃