全球运动装备技术专利竞争情报剖析以高尔夫球杆技术专利为例.docVIP

全球运动装备技术专利竞争情报剖析以高尔夫球杆技术专利为例 　　摘要：高尔夫是一项正在蓬勃兴起的大众体育运动，同时已成为下届奥运会的正式比赛项目。借助竞争情报分析中的专利分析法，从高尔夫球杆器材入手，探寻该领域器材装备的技术发展趋势。结果显示：美国、日本通过近40年的发展，培养出一批技术密集型球杆企业，在专利的时空发展特征上占据显著优势。这些企业的专利战略显示出从欧洲、大洋洲向亚洲转移的趋势，中国成为除美国和日本以外最受关注的专利申请地；美国企业注重集团内部合作，日本企业更注重大企业间的合作，中国台湾地区企业多与日本企业有合作关系；日本企业重视杆头和非金属长柄专利申请，美国企业除杆头外，还重视杆头杆身接合部位和可调节杆头的专利申请；卡拉威等企业拥有大量核心专利，是品牌持续发展的基础；木杆中空结构发明是球杆技术的重中之重，除此以外，杆头击球面、杆身和配重等众多研究领域较为分散。我国近几年涌现出若干重视专利保护的企业，但由于起步晚，以及国外专利保护网的侵入使得技术发展非常缓慢。面对行业转型发展的迫切需求，行业协会和政府部门应鼓励和引导企业转型，加大技术扶持力度，同时借鉴和学习韩国、中国台湾企业的一些发展经验。自有品牌的技术发展将为我国高尔夫运动未来发展提供坚实的基础。 　　关键词： 高尔夫；球杆；专利；竞争情报；专利权人；竞争环境 　　中图分类号： G 818.3 文章编号：1009783X（2016文献标志码： A 　　Abstract：As a booming popular sport，golf has become an official event of the next Olympic Games. This paper tried to explore the development trend of golf clubs manufacturing technology by patent analysis methods based on the perspective of competitive intelligence. Results show that a number of technologydriven enterprises have been established in the United States and Japan through nearly 40 years development，and these enterprises have significant technical advantages in the spatial and temporal view. There is a clear patent strategic shift from Europe，Oceania to Asia，and China has become the third most abundant patent application country，behind the U.S. and Japan；U.S. enterprises focus more on the intragroup cooperation，while Japanese enterprises attach more importance to the cooperation between groups. Many enterprises Taiwanese have partnerships with Japanese；Japanese enterprises attach importance to the patent applications in club heads and nonmetallic shaft，while U.S. enterprises apply more patents on the joint structures and adjustable heads，in addition to the heads；Callaway，which has a large number of high cited patents，is a sustainable development brand in golf industry；Hollow structure of wooden clubs is the research key，and many other studies are scattered. In recent years，China has hatched a number of technology enterprises in golf