AnalysisnStylistiFeaturesfAvertisingEnglish英语广告文体特征分析.docVIP

Analysis on Stylistic Features ofAdvertising English This paper will analyze the stylistic features of advertising English from vocabulary，syntax and rhetoric characteristics based on abundant of examples. Contents TOC \o 1-5 \h \z Abstract 2 翻 2 HYPERLINK \l bookmark2 \o Current Document \h Introduction 3 HYPERLINK \l bookmark3 \o Current Document \h Main Body 4 HYPERLINK \l bookmark4 \o Current Document \h Vocabulary Traits 4 Evaluative Adjectives 4 HYPERLINK \l bookmark5 \o Current Document \h Personal Pronouns 5 HYPERLINK \l bookmark6 \o Current Document \h Coinages 6 HYPERLINK \l bookmark7 \o Current Document \h Syntax Features 7 HYPERLINK \l bookmark8 \o Current Document \h Simple Sentences 7 HYPERLINK \l bookmark9 \o Current Document \h Imperative Sentences 8 HYPERLINK \l bookmark10 \o Current Document \h Interrogative Sentences 9 HYPERLINK \l bookmark11 \o Current Document \h Rhetoric Characteristic 9 HYPERLINK \l bookmark12 \o Current Document \h 2.3.1 Rhyme 10 Pun 11 HYPERLINK \l bookmark13 \o Current Document \h Repetition 12 HYPERLINK \l bookmark14 \o Current Document \h Conclusion 13 HYPERLINK \l bookmark15 \o Current Document \h Bibliography 14 Abstract Advertising English has its distinctive linguistic features. This paper will analyze the stylistic features of advertising English from vocabulary, syntax and rhetoric characteristics based on abundant of examples. Key words: advertising English stylistic features vocabulary traits syntax features rhetoric characteristics 广告英语有独特的语言特征。本论文将以大量实例为依据从词汇、 句法和修辞三个不同的层面分析广告英语的文体学特征。 关键字：广告英语文体学特征词汇特征句法特征修辞特征 Introduction At present, the advertising has become a significantly important tool to obtain market shares in a commercial society. To successfully persuade the consumers to buy the advertised products, the advertisement should have to provide as much informations as possible in a limited time and space. Gradually the advertising language has become a relative unique style, and become an