Five_Things_Every_CEO_Must_Do_in_the_Next_Era_of_Globalization_Nov_2014_tcm80-176575英文版本.pdfVIP

Five Things Every CEO Must Do in the Next Era of Globalization By Hans-Paul Bürkner, Arindam Bhattacharya, and Jorge Becerra AT A GLANCE A new and more complex phase of globalization has begun, and CEOs must determine how they can go global in a way that works for the long term. Globalization Is Certain There’s more than one way to be global, but whatever a company’s geographic position, the certainty of globalization should determine its aspirations and approach. Stay Agile and Decentralize No matter how large, companies must be able to adapt quickly when regional conditions change. Spread the risk by building a network of partners. Create a “virtual” company with major capabilities and decision making spread around the globe. Foster a Multicultural Culture The company’s culture should be a global one, reflecting the various markets in which it does business. Enable the Company’s Managers No one can run a company alone. CEOs must motivate, inspire, and encourage a multinational leadership team, and delegate real responsi- bility to the company’s leaders. Five Things Every CEO Must Do in the Next Era of Globalization The huge wave