国际贸易商务礼仪活动中商务英语语用分析.docVIP

国际贸易商务礼仪活动中商务英语语用分析 　　摘要：由于我国经济快速的发展势头已经吸引了越来越多的外国投资者的注意,而中国企业也开始争夺国际市场的竞争,对外贸易经营活动产生大量的商务接待以及有关的商务洽谈。但是因为传统的商务英语教育方式的影响，大家还是倾向于注重英语单词和语法和句子反复实践。这样的话对我们交流的开展极为不利。 　　关键词：经济 发展 交流 　　 　　Because our country economy for rapid momentum of development has attracted more and more foreign investors attention,but Chinese enterprise has also started to compete for the competition of the international market,foreign trade business activities create a lot of reception,negotiation ritual. But since,have a traditional business English education influenced by the way,people tend to pay more attention to English words and grammar and sentence repeated practice,recite. 　　Many companies involved in the foreign trade work business personnel in the work practice process,because there is no exact understanding and will not appropriate apply business English and lead to communication difficulties,or distorted the meaning of each other,or let the other side produced misunderstanding,and even lead to foreign trade activities cant succeed on. In recent years,the development of the theory of pragmatics turned the language education has been fronts,which makes the language study center gradually to the actual function field draws close,gradually abandon originally simple language way,more focused on the work practice atmosphere how to use business English solution actual problem ability of the students. Business English language to use the theory that the operational command of the language in the first,people are learning a foreign language is the most basic requirements of is to know how to exact understanding and proper use a foreign language,cultivate cultural background of communication,cross communication ability. Pragmatics is standing in this Angle to implement the business English the specific application. When enterprise engaged in international trade business etiquette activities,should also take has the business English language learning the language with the idea of basic k