昆广网络营销策略优化的研究.pdfVIP

摘要 发展的因素。 在市场营销方面，昆广网络依据市场细分的不同目标客户，按照不同客户的 需求推出不同的数字电视产品，同时，昆广网络应立足昆明走本土化、品牌化 的营销策略之路。根据不同的客户制定不同的产品价格，提高客户的忠诚度， 建立多种产品销售的渠道。 总之，在三网融合和云南省广电网络整合的背景下，昆广网络为适应激烈的 市场竞争，应全面建立全员的服务营销意识。进一步提高服务质量和有效的监 督管理体系，挖掘客户资源并保持与客户长期的合作营销关系，积极探索新的 运营模式，为昆广网络的持续、健康、快速发展做出新的更大的贡献。 关键词：昆广网络有线数字电视；营销策略；三网融合 II Abstract Abstract With the continuous development of science and technology, the informatization and digitization become more and more important to the national radio and television network operators, and the relevant industry. Because of the advanced electronic technology and the computer technology, the network communication technologies rapidly develop into the field of radio and television networks . And, the digital television industry is facing unprecedented challenges and opportunities . In the television industry, the operators are developing and transforming the methods toward the high-definition, digitization, and interaction. Since the SARFT (the State Administration of Radio, Film and Television) determined the integral transition from analog television to digital television, the national relevant departments have launched a series of effective policies to promote the conversion price of the digital TV and tax, in order to accelerate the rapid and continuous development of digital TV industry in China. 2005, the digital was promoted in Kunming, and the integral transition was made in some high quality communities and companies. At the beginning, the transformation encountered some problems, but has been saluted step by step through the