关于cis对综合性公立医院文化现状的分析.pdf

ABSTRACT Background: With Chinese medical industry became more and more deeply, it will bring a big impact to public hospitals. If public hospitals wanted to get more develop space in the fierce of competition in the future, they must formed a unique culture which enhanced the brand competitiveness, then the hospitals could get a longer development. Thus, hospital cultural construction had become a primary task for public hospitals. Hospital culture was the summary of the course of the spiritual and material civilization in constant construction and development of hospitals, and it was the key for core competitiveness of hospitals. For Chinese public hospitals, as the particularity of the medical profession, hospital cultural construction could not copy the general patterns of enterprise culture construction and outcome. Therefore, culture was still a task of major public hospitals. From an overall point of view, construction of hospital culture did’ t match the economic and material aspects of the development of hospital and hospital culture construction lagged the economic substance of the hospital development, therefore, it has a great practical significance of hospital culture construction. Objective: In this study, four conprehensive public hospitals were investigated to understand the current situation of the hospital staff on hospital culture construction, to find out the cognitive attitude and influence factor through a variety of methods such as interviews and questionnaires, and to make suggestions of strengthening the construction of hospital culture. Methods: Basis On the corporate identity system to adjust the composition of the hospital culture questionnaire, form the research required questionnaire which we need. By seeking experti