微博环境下用户学术信息搜寻行为影响因素研究信息质量和信源可信度双路径视角.docVIP

网络首发时间：2015-04-28 12:02 屮国图书馆学报 2015,03(41),71-86 DOI: 10.13530/j.cnki.jlis. 150015 微博环境下用户学术信息搜寻行为影响 因素研宄 路径视角信息质量和信源可信度双 因素研宄 路径视角 信息质量和信源可信度双 查先进严亚兰 武汉大学信息管理学院武汉科技大学管理学院 导山/ 关注 分享 收藏打印 双路径模型最早由社会心理学领域的学者提出，认为个人对某行为的态度改变主 要受到中枢路径和边缘路径的影响。木文运用双路径模型研究微博环境下用户的 学术信息搜寻行为，认为用户对该行为的态度改变受到信息质量（中枢路径）和信 源可信度（边缘路径）的影响。鉴于微博的娱乐性和学术信息的严谨性，本文将用 户态度分为认知反应和情感反应两个方面。首先基于己有的文献构建信息质量二 阶模型，并构建微博学术信息搜寻行为影响因素研宄模型。然后采用问卷调查法, 搜集294份有效样木数据。在此基础上，利用偏最小二乘结构方程建模方法对数 据进行分析，发现信息质量和信源可信度都显著正向影响用户的认知反应和情感 反应，且信息质量的影响均大于信源可信度的影响，认知反应和情感反应进一步 显著正向影响学术信息搜寻行为。图2。表4。 58。附录1。 关键词： 学术信息;搜寻行为;双路径模型;信息质量;信源可信度;馳 查先进；Email:xianjinzha@163. com;0RCID:0000-0001-6522-3414 2015-01-17 基金：国家自然科学基金项目“需求和能力调节下的网络信息行为影响规律及优 化研究”（编号的研究成果之一 Impacting Factors of Users’ Academic Information Seeking Behavior in the Context of M icroblogs: A Dual-Route Perspective of Information Quality and Information Source Credibility ZHA Xianiin ZHANG Tinchao YAN Yalan Abstract： In the eyes of general users, microblogs are mainly used to meet their entertainment needs and the academic value of microblogs seems relatively weak. Users are likely to doubt the academic value of microblogs, which thus restricts the academic use of microbogs. The purpose of this study is to facilitate the healthy development of microblog academic information activities. As an important type of social media, microblogs attract tremendous users. Microblogs could potentially not only promote academic exchange among users but also enhance the visibility and use of academic information through users’ writing, recommendation, review, forwarding or sharing links, resulting in the effective dissemination and diffusion of scientific and expertise knowledge. However, microblogs encourage users to generate contents. Users can express and publish diversified views，and the generated contents lack traditional review mechanisms. In this situation, the information quality of microblogs becomes the issue with which users are more concerned. The dual-route mode