顺应论视角下食品商标名称的翻译论文.docVIP

课题名称（英文）On Translation of Food Trademarks from the Perspective of Adaptation Theory （中文）顺应论视角下食品商标名称的翻译 学生姓名 吴丹 学 号 1140501287 系、年级专业 外语系2011级英语专业 指导教师 麻建学 职 称 讲！）ip 2015 年 5 月 28 口 On Translation of Food Trademarksfrom the Perspective of Adaptation Theory Wu Dan Grade 2011，Department of Foreign Studies，Shaoyang University Supervised by Ma Jianxue Abstract With the highly development of commodity economy and international trade, the naming of food trademarks becomes increasingly important and influential in the economic life. A successful trademark can create trademark effect，make the consumers have the desire，cause the consumer’s purchase action and bring more advantages for enterprises. Therefore，the translation of food trademark plays a significant role in development of enterprises. This paper attempted to study the translation of food trademarks from the perspective of the adaption theory. Firstly，it introduced the three characteristics and four angles of the adaption theory. And then, it introduced the information about the definition of food trademarks，the characteristics，the naming principle and the functions.Thirdly，it explored the existing problems in translation of food trademarks. Finally，it discussed that how to apply the adaptation theory to the translation of food trademarks? Through the above detailed analysis，the conclusion can be drawn that adaptation theory should be used to guide translation of food trademarks effectively. Key words： adaptation theory; food trademarks; the problems; the translation 顺应论视角下食品商标名称的翻译 吴丹 邵阳学院外语系2011级指导老师：麻建学 随着商品经济的高度发展和国际贸易的频繁往来，食品商标命名与翻译也变得越 来越重要和富有影响力。成功的商标名称会创造品牌效应，使消费者有购买欲望，并 引起消费者的购买行为，给企业带来更多的优势。因此，食品商标翻译在企业发展中 起着关键的作用。 此论文尝试使用顺应论指导食品商标的翻译。论文首先介绍了顺应论的三个特点 和四个角度；然后分析了食品商标的定义、特点、命名原则以及功能；接着，探讨了 食品商标在翻译中存在的问题；最后，探析了如何将顺应论应用到食品翻译中去。通 过以上分析，可以发现顺应论可以有效地指导食品商标的翻译。 关键词：顺应论；食品商标；问题；翻译 Contents TOC \o 1-5 \h \z HYPERLINK \l bookmark1 \o Current Document \h Abstract I 中文 II HYPERLINK \l bookmark6 \o Cur