2019Z世代95-00后消费力白皮书.pdfVIP

1 Expect and prepare for outsized influence from GenZ and youthful markets BT 0381 Research methodology of ‘GenZ Spending Power White Paper’ V5 1 2 3 4 B R Q T 4 IU Z 6 6 6 6 • 72 • • 72 • 7L A A A • • • / • • C 3 3 1 4 %5 GenZ has become the consumption 4%- powerhouse in China today .- 19 %30 2 5 GenZ’s strong spending power is driven by wide range of income sources Z19 19-23Z19- = 35%=