美国某大学教授在中国演讲.pptVIP

* Scott A. Snell Cornell University 393 Ives Hall Ithaca, NY 14853 (607) 255-4112 scott.snell@cornell.edu Competing through Knowledge: The Human Capital Architecture IBM “You can get capital and erect buildings, but it takes people to build a business.” Thomas J. Watson, IBM Did IBM forget? $168 billion (Tobins Q = 2.1) Hardware, software, and services Nobel prize-winning scientists 3,768 patents (1993-1995) What’s Happening Today? Industry Changes Globalization Information technology Need for… Organizational agility Speed Innovation Cost Knowledge-based strategies Core competencies Innovation External partnerships Leading to… New Business Equation Core Competence… …is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. Hamel and Prahalad, 1994 SONY Miniaturization Pocketability FEDERAL EXPRESS Logistics On-time delivery HONDA Engine design/mfg. Reliable performance MOTOROLA Wireless technology Untethered comm. Core Benefit to Competence Customer Knowledge Technologies Processes Relationships CRITERIA valuable unique extendable learning Benefits VALUE = Costs UNIQUE = (social complexity + causal ambiguity) LEARNING = (experience x challenge) Competing Through People Identify develop core skills Integrate diverse activities Respond with agility speed Empower action Innovate Core Competence… …is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. --Hamel and Prahalad KNOWLEDGE - customer - technology - operations - managing PROCESSES - customer segmentation - just-in-time (hrs) - mass customization - build to order (AIM) - ROIC metrics - experimentation TECHNOLOGY - Premier pages - software installation - TPM triggers (parts, s