年Q全球移动应用数据报告.docxVIP

Q1 2018 Store Intelligence Data Digest ? 2018 Sensor Tower Inc. - All Rights Reserved HYPERLINK Executive Summary | Highlights Worldwide app downloads totaled 25.4 billion in 4Q17, a 7.6% year-over-year increase. App Store downloads increased 13% to 7.8B while Google Play grew 5.4% to 17.6B. Facebook owned four of the top five apps worldwide, including WhatsApp, which led global downloads across both platforms. Meanwhile, its Messenger was the most installed app in the U.S. Tencent’s PUBG Mobile was the most installed mobile game worldwide in Q1. It was also downloaded more than any other game in the U.S. last quarter, despite having launched in mid-March. Short-form music-video based social network Douyin, known in the West as Tik Tok, exploded in popularity throughout Asia, propelling it to No. 1 worldwide on Apple’s App Store and No. 7 overall. ? 2018 Sensor Tower Inc. - All Rights Reserved 2 HYPERLINK About This Data | Methodology Sensor Tower’s Mobile Insights team compiled the download estimates provided in this report using the HYPERLINK /solutions/store-intelligence Sensor Tower Store Intelligence platform. Figures cited in this report reflect App Store and Google Play download estimates for January 1, 2018 through March 31, 2018. Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total. Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total. Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.  Could your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report? See the fastest growing apps and publishers by downloads or revenue. Email sales@ for more information. ? 2018 Sensor Tower Inc. - All Rights