互联网+医药零售对消费者福利的影响研究-产业经济学专业论文.docxVIP

ABSTRACT【me ABSTRACT 【me to也e siIl西e challIlel of medicille retail sy咖m觚d u11eVen 删时of medicm produCts，consuIIlers fmd ith莉to discem b咖een gOOd a11d bad．Me删1e，晰廿l也|e open砸g of i11temet policies on medic洫e retail锄d也e improvements i11 related laws，i1：1咖et plus mediciIle retail iIldl咖h蠲brought a new ch舢lel，Whjch means a great Challer培e t0仃i以itior谢mode of medicille retajl omille store． ms paper f0Cuses 0n锕o p椭：one is妇hlnuence of 020 oIdine ． 甜1d om试e service on medicme con沁nptj on utlli以也e o仳ler 1s now h1：te．met plus medic洫e r就ail platf．orm affects consumer welf．are觚d its results． By me co叫)arison be铆een tr2uditional memciIle retail illduS缸y a11d nle IIltemet plus medicille retail iIldus乜M tllis p印er锄myzes me mediciIle retail、Melf打e based on welfare economics and consu】[ner sulpluS廿leo够Acc∞曲19 to M蹦s11all demalld fImCtion，thjs p印er establishes也e ove随U劬ction model on medicme consumption and shows me Ch锄ges of conSumer、№lf打e in difl’erent retail modes by econome仃ic锄mysis，僦ic孤山sis aIld g锄e也eoⅨUpon恤empirical 跹出sis，it cOmes to a conClusiOn也at也e cOn则ner沁甲lus洫删onal mediciIle market is almost zero，besides，也is p印er mscoVers t11at me 020 mediciIle service mode h觞si班jEicanny improVed me medicille con跚m：1tItioncon吼咖-ptlon utilityutllI僻alldalld fhlallVtⅡ1a|ly summarizesslmm】锄zes f10懈intemetIolllr lmem吼Keykey f．a‘；torsI孤栅s∞to i11cre舔e consumers’welf．are iIl i11temet plus medicme retail mode：1． Stilnulatillg conlpetitions iIl廿le medicme m破et；2．Increase也e share of iIltemet medicme retail iIl overall medicille retail market．3．Reduce me 研ce level of medicme；4．Reduce廿le coSt of overall medic协e r“1 i11小螂 Ⅲ 万方数据 F砌ly，put F砌ly，put f0刑莉pe曲ent poliCy su踣estiO璐t0 its development： 1．Con鲫mct a national network of personaJ medical in刚】伯nce aCc吣t0 real娩e 011liIle payment；2．1’raditional mediciIle retail dealers sllould set up retail platfOnns；3．Raise con姗ers’voice衄-ough也e medicille retajl rating System觚d l试k me ratiIlgs砌lⅥ虹rate of medicille re．tail en钯1埘ses；4．ReduCe iIldus臼y ba玎iers t0呻觚d e)【it硫锄