互联网金融在tk保险集团的应用研究-工商管理专业论文.docxVIP

山东理 山东理工大学硕士学位论文 摘要 I I 摘 要 自改革开放以来，我国保险业有了翻天覆地的变化，并保持高速发展的态势，我 国保险业的综合实力不断增强，目前已经成为全球第四大保险市场，成为保险大国。 互联网金融的快速崛起，为我国保险业的发展创造了机遇，同时对我国保险业的发展 也提出了严峻的挑战。因此，探讨互联网金融在我国保险业的应用并总结出我国保险 业将面临什么样的挑战、实施什么样的战略和如何进行应用创新，抓住互联网金融这 一发展机遇，进一步促进我国保险业的健康快速发展，成为了我国保险业关注的重要 课题，也是现实实践中需要解决的问题。 首先，本文通过 PEST 分析对我国保险业进行了宏观探讨。通过回归模型分析， 研究了影响我国保险业发展的主要因素。并通过对比国内国外保险业发展的相关指 标，得出我国保险业与发达国家相比，仍然存在着明显的差距，我国保险业仍然存在 着一系列问题，仍然没有跨入保险强国行列，但我国保险业发展潜力巨大的结论。 其次，本文对互联网金融的特性及其对我国保险业发展的推动作用进行了探讨， 并对互联网金融对我国保险业发展带来的具体挑战进行了研究。 再次，本文以 TK 保险集团的互联网金融应用为样本，从战略规划、运营管理、 服务创新、营销创新等方面介绍了保险企业迎接互联网挑战推动互联网金融应用的思 维及实践，又通过 SWOT 矩阵分析研究了 TK 保险集团存在的不足和面临的新的威 胁并提出下一步发展的建议。 最后，本文结合所有的研究，对我国保险业互联网金融的发展总结出了相关结论。 关键词：保险业；互联网金融；应用研究 山东理 山东理工大学硕士学位论文 ABSTRACT II II ABSTRACT The development of Chinas insurance industry has quickly speeded and has good prospects since Chinas reform and opening up. The comprehensive strength of the insurance industry in China was promoted continuously, and it has become the worlds fourth largest insurance market with a great nation of insurance. The development of Chinas insurance industry was not only provided a lot of opportunities, also faced with severe challenges with the rapid rise of the Internet financial. So the Internet financial application in Chinas insurance industry should be discussed. What kind of challenge the insurance industry will be faced in the future and what kind of strategy should be formulated, how to innovate, and how to promote the healthy and rapid development of Chinas insurance industry through using of the Internet financial become the key to the success of Chinas insurance industry, and this also is the problem need to be solved in practice. First, the status quo of Chinas insurance industry was analyzed through the PEST analysis method, and the main factors influencing the development of Chinas insurance industry was analysis based on the regression model. Basic indicators situation of the development of the insurance in China and abroad industry were analyzed, and fo