基于“互联网+”的河北省中药材种植业发展研究-农村与区域发展专业论文.docxVIP

The The research on the development of traditional Chinese medicinal materials planting in Hebei province based on“Internet+” Specialty：Rural and Regional Development Postgraduate：Jun Li Advisor：Jianmin Li Abstract Putting forward along、Ⅳitll the“Intemet+”slogan and the advance of modem information technology，for the traditional agricultural development opportunity． Traditional Chinese medicine resources in Hebei province is rich and has hi曲economic value．Rising for the national Chinese medicine industry development strategy,the research of traditional Chinese medicinal materials planting，and to find a suitable for their OWU development path，help farmers out of poverty to get rich，promote transformation and upgrading of traditional Chinese medicine industry,strengthen the competitive power of the Chinese medicine industry in Hebei province and economic strength．This paper fwstly defined the meaning of traditional Chinese medicine industry，Traditional Chinese medicinal materials planting industry，has been clear about the research object and scope． On industrial organization theory，sustainable development theory，value chain theory, innovation-driven strategy theory,on the basis of a brief review of the status and the problems in the development of traditional Chinese medicinal materials planting in Hebei province are summarized，which，as a traditional Chinese medicine(TCM)industry upstream of Chinese herbal medicine production of informatization，standardization and scale；Traditional Chinese medicinal materials planting，natural factors and human factors in the process of production，circulation and cause quality problem；Many medicine edible species，because of the lack of a strong marketing and brand，such as difficult to stand out from the homogeneity product serious impact on the development of traditional Chinese medicine(TCM)industry in Hebei，the government work report made in the reform of the ”supply side”provide theoretical basis for the structural reform of