互联网平台经济下的茶品开发设计机理研究-工业设计工程专业论文.docxVIP

东华大学硕士学位论文互联网平台经济下的茶品开发设计机理研究 东华大学硕士学位论文 互联网平台经济下的茶品开发设计机理研究 II II 搭建产品开发设计平台的交互渠道、交互规则以及交互生态的建议， 对经济转型下的产品开发设计机理进行理论探讨，对互联网平台经济 下的产品开发设计提供框架性建议。本文共分为以下几个方面： 一是绪论部分，主要介绍了论文研究的背景、主要内容、研究方 法、框架以及研究的意义。 二是论文的理论基础部分，通过文献研究了产品开发设计相关理 论以及互联网平台经济的基本理论，为下文提供理论依据。 三是解析产品开发设计组织架构、角色功能的变化，解析产品开 发设计流程秩序、过程管理的变化，解析产品开发设计评价坐标、迭 代开发的变化。 四是论文的主体部分，通过实例分析与方法探索，比较分析互联 网平台经济下新的产品开发设计当中的问题、困难以及机会，描述互 联网平台经济下产品开发的现实基础，构建产品开发的体制架构、机 制结构、如何开发以及管理的框架性建议。 五是通过茶品开发实例做出示范，验证上诉产品开发设计建议， 使论文研究具体化具象化。 最后是论文的结语与展望，基于上诉理论研究，对互联网平台经 济下的产品开发设计机理进行展望与分析。 关键词：互联网；平台经济；产品开发设计；设计机理 III III The research of the mechanism of tea product’s development and design under internet-based platform economy ABSTRACT As the internet technology has been developed at a tremendous speed, people’s life changed incredibly. The internet has infiltrated in almost every field and affects every aspects of people’s daily life. The revolution of mobile internet technology has not only brought the changed of lifestyle, but has brought the transformation of business mode. Industrial thinking has been the major thinking of the society since the Industrial Revolution. Concepts in industrial production like centralization, standardization, controllable have been methods of social management and the rules which control the production of the products. Internet-based platform economy, is a revolution of thoughts, and an evolution of business, it triggered the changes of the mechanism of product’s development and design. Products, as one of the core competitive edges of enterprises, is the engine of the enterprise’s development. Today, as the boundaries among different industry have been considerably blurred, the competition between enterprises have been changed from monotonous competition into the competition of business ecosystem. Under the background of internet-based platform economy, the ways of design and development in the past began to show its deficiency. Internet-based platform economy is an opportunity, also a challenge for