德国大众汽车造型演变分析设计艺术学专业论文.docxVIP

摘要摘要 摘要 摘要 当下中国汽车产业迅速发展，国内消费者对汽车造型审美和鉴赏的水平也越来越高，中 国的自主品牌汽车企业也通过高速发展积累了大量资源和经验，然而汽车造型的设计早已经 不能停留在设计单个车型的水平上，如何提高汽车质量和建立品牌特征识别的造型，已经成 为当下自主品牌汽车企业面临的重要挑战。在我们努力提高设计水平的同时，让我们借鉴一 下德国大众汽车公司的经验。 本课题旨在通过研究德国大众汽车的造型演变，总结出规律和经验，给当下自主品牌汽 车提供一些启示。课题以决定造型的主要特征线为切入点，搜集大众汽车在历史演变进程中 众多车型图片和资料，然后通过对其形态进行提取，抽取具有造型特征代表性的形态线进行 进一步研究；分别以时间和车型为方向进行对比分析，最后综合这两个方向的研究成果，归 纳出大众汽车造型的演变规律，对其造型的未来发展趋势进行预测。这一分析方法，不仅为 我们对汽车造型演变研究提供了一个参照方法，也为我们做汽车造型设计提供了一个参考的 方法和思路。 关键词：平台、造型、演变、特征线 AbstractAs Abstract As t11e rapid development of Chinas automobile industry,the calmodeling ae妯etlc appreciation of the domestic consumers is increasing，China’s own-brand automoblle enterpnses throul三11 the development of high-speed accumulation of a lot of resources and expenence，呲tne a single InodelleVeI， design of automotive modeling already should not remain in the Design of to the how t0 improve vehicle quality and brand identification style，has been a major challenges 0、Ⅳn．brand au幻mobile enterprises．In Our efforts to raise the level of design at the same time，Jet uS learn from this German Volkswagen’S experience． This paper means to summer up the law and experience by studying the German Volkswagen’s started style ev01ution，provides reference to Chirms own-brand automobile enterprises·The paper research in the maill characteristics lines which determine the style，and collect the models pictures aIld inf．omation of Volkswagen in the history of evolution process，and then extract its aS models morph0109Y,take the representative characteristics lines for further study；respectively arld time been the direction of comparison and analysis，Finally integrate the two directions of research．summarized the evolmion rules of Volkswagen’s style，and predict its future style仃ends· These metllods of analysis，not only provide a reference in Our modeling evolution researcn，but also provide a reference methods and ideas in our vehicle design in the n】nlre· Keywords：platform，style，evolution，characteristics U 独创性声明本人声明所呈交的学位论文是苓人在导