互联网金融企业微信号中均资本的营销研究新闻与传播专业论文.docxVIP

THE烈TERNET THE烈TERNET F烈ANCIAL WEC丑[ANT PU『BLIC RESEARCH OF ZHONG儿JNZⅡ；EN Ⅱ呵MAKETING AB STRACT The rise of WeChat public number has brought great changes to the marketing of Internet financial industry．It has subverted the communication between enterprises and consumers，to make it more timely,but also more flexible，interactive．Internet financial of Zhongjunziben，also took advantage of the WeChat in marketing，but also faces a series of problems．Such as thedifficulties of fans’rise，loss of fans，low rate of WeChat text reading，etc．． Therefore，the study of the state—owned assets of the Internet financial representative enterprises in the Zhongjunziben，the WeChat number to study, can achieve the purpose of solving the problems of Zhongjunziben in the actual marketingand provide marketing guidance to The future of local growth oriented Internet financial enterprises． This study focuses onthe core problemfans interaction problems in WeChat marketing．By means of content analysis，questionnaire survey,in—depth interview survey,this study concludes the fans’like and the contents of marketing problems of Zhongjunziben．The results found that operators marketing consciousness is not strong，content is not professional and fans of the II 万方数据 adhesive adhesive interaction is different．This study uses the success of WeChat marketing cases of inside and outside the industry,and the investigation conclusion，combining marketing theory and the research on the application of the communication theory,it puts forward the marketing ideas and suggestions in the Zhongjunziben WeChat public account．This study suggests that we should improve the operation personnel marketing consciousness，identify the location，and strengthen interaction，use WeChat mobile phone APP organic connection and other aspects of marketing to improve the conversion of fans to improve the marketing strategy． KEY WORDS：Internetfinance；WeChat public number； Zhongjunzibenmarketing III 万方数据 目录第一章绪论 目录 第一章绪论 ．．1 1．1研究背景、目的及意