zd支付有限公司发展战略研究工商管理专业论文.docxVIP

ZI)支付有限公司发展战略研究The ZI)支付有限公司发展战略研究 The Research of ZD Payment Limited Company Development Strategy Abstract Third-party payment mechanism(also known non-financial payment institutions) refers to the payee as intermediaries between the online payment,prepaid card issuance and acceptance．Bank card acceptance has been obtained to determine the People’S Bank of China other non-financial institution payment service．In recent years，with the rise of Intemet banking，the traditional method of payment can not meet the needs of the market，the rapid rise of third-party payment agencies in the market．Emerging industry，competition is oligopoly situation．Online payment—led by two giants：A1ipay and TenPay two giants have prepaid card issuance and acceptance—eity cards，business cards，Fu cards nationwide license to occupy a larger market share of the company，bank card acceptance—CUP dominance call not shake．Three areas，whether in terms of trading monopolies scale，innovative payment models．scenes and still pay value—added services based on payment data,all have to pay other companies brought significant challenges．Other payment companies want to survive must find their own position，and giants do not confrontation． ZD company is a specialized payment services company，is committed to payments services companies and individual customers，covering Liaoning Province．Existing business prepaid card issuance and acceptance，bank card and online payment aequirers，and has made People’S Bank of China issued the payment business license．In this paper,strategic management theory and corporate reality，through the PEST analysis，five forces model analysis，EFE，IFE and SWOT analysis of comprehensive analysis to help companies make a strategic choice ZD—type development strategy,take full advantage of the prepaid card line under the B—side customers and business markets．嬲well pay through pay channel One channel POS machines under its own line by line,the original product，service，technical， operational and