产品识别系统在全方位品牌管理中的策略与应用设计艺术学专业论文.docxVIP

立燮兰!!二堂些堡兰 立燮兰!!二堂些堡兰 兰曼望型墨笙生全查些璺塑筻里!塑兰堕兰生星 Abstract Ijy me closely 20 years development，chinese enterprise have already had very strong production ability．But the relationship between chinese brand and products still catch own attention．This iS exactly the problem which this paper will discuss． In the world which is abundant in products and same technology，competing in the market only by the price and technology of the product is already not enough．On the premise of material satisfaction，consumers have put forward more and more non-materials need(emotion need)，mad this kind of emotion need Call be acquired by brand．This PaDelput forward how to establish a brand and how to carry on the brand management from the industrial design．At the salne time． it points out that the problem—solving method iS imposing PIS into the a11．directions brand management- Fhe industrial design is not only the design of shape，it needed to cover more contents：from the function，appearance to the publicity and sales promotion，from researching the consumer to leading them All of this need to be consided completely surrounding the brand establishment，management and maintenance．This Paper strats from the concept，essences mad the contents of brand，discusses the contents of brand mallagement and the operating principle． It puts forward setting up an all-directions brand management terrace through the brand core value and the brand core strategy．The all·directions brand management terrace includs concrete usage of brand core value and core strategy，the brand position and the brand assertion．The brand core make the brand character presents di疏rent characteristics and different brand propositionin in difierent position．And the brand proposition will make more effective brand expansion and popularization according to different products and consumers．finally attain the best brand management and brand worth．This paper also creatively put forward the stan