2017 RTG品牌相关性报告（英文版）.pdf

BRR BRAND RELEVANCE REPORT BY RTG CONSULTING GROUP 2017 WHAT’S INSIDE THE RELEVANCE REPORT THE METHODOLOGY THE RANKING BY INDUSTRY THE RANKING BY GENERATION RTG BRAND RELEVANCE REPORT 2017 | CHINA | WHAT’S INSIDE 2 THE RELEVANCE REPORT The 2017 RTG Brand Relevance Report is an annual study that assesses relevance of 300 leading brands through the lens of Chinese consumers. It also sheds light on how brand relevance differs between Gen-X, Gen-Y, and Gen-Z. 5,000 consumers were surveyed for quantitative results (180 of which provided additional qualitative results) between the ages of 15-45 across 4 major metropolises (Shanghai, Beijing, Guangzhou, and Chengdu). 45 industry experts also weighed in with their qualitative insights. The Relevance Report covers 9 industries, including Hospitality, Luxury, Fashion, Beauty, Personal Care, Food Beverage, Electronics Tech, Mobile App, and Automobile. The RTG Brand Relevance Score is a proprietary algorithm with weighted factors aggregated from data gleaned from quantitative surveys of average consumers, brand metrics, and qualitative feedback from both industry experts and consumers. RTG BRAND RELEVANCE REPORT 2017 | CHINA | THE RELEVANCE REPORT 3 THE METHODOLOGY AVERAGE CONSUMER RELEVANCE SCORE BRAND METRICS Quantitative data from 5,000 consumer