2011海尔品牌双节传播规划.pdf

新新思路路: Better for Better 海海 尔尔 22 00 11 11 品品 牌牌 战战 略略 传传 播播 提提 案案 2010-11-19 更多资料请访问 旺昌资料城 网址： 2525年成就世界第一 55.1%1%第一全球市场占有率 182182亿亿美元全球营业额 160160多个国家全球销售网络多个国家全球销售网络 百万百万消费者最喜爱十大IT品牌 25年年 ，建立起众多品牌资产建立起众多品牌资产 offers reliable products 2.5 technologically leading offers top quality 1.5 outstanding performance last a very long time 0.5 novelties which offers real benefits -0.5 performs particularly well in product tests -1.5 continuously creating real innovations -2.5 good value for money 不断创造革新 物超所值 excellent technical and aesthetic design particularly easy to use 根据消费者需求定制 I’m prepared to pay more for this brand is tailored to meet the customer’s needs 愿意付出更多的钱购买 a brand which people are happy to display 有效率的使用水和能源有效率的使用水和能源 efficient in their use of water and energy excellent after-sales service