艾默生网络能源有限公司市场营销策略研究工商管理专业论文.docxVIP

MBA学位论文作者：张传岩 MBA学位论文作者：张传岩 艾默生网络能源有限公司市场营销策略研究 ABSTRACT At present，China’S telecommunications industry in the development of mamre， telecommunications power market has gradually matured and competition has become against each other,a new round of market segmentation，target market selection and adjustment of good marketing strategy and marketing tools will be the Emerson Network Power Limited and the industry enterprises of the inevitable choice．From liberal market environment to fully competitive market environment and harsh conditions，is an enterprise of any problems will be OVer，or timely research and analysis of manet conditions，fimdy adjustment of marketing strategy means to adapt to the new situation，the enterprise the survival and long-term development，with very important role and significance． In this paper,Emerson Network Power Co．，the status quo of marketing，product marketing， external and internal environment，a detailed analysis of marketing their products to detect the existence and the problems faced by the market is further broken down to make the choice of target markets．For the above analysis and research，combined with Emerson Network Powers own situation and make the correct position in the market and further carried out Emerson Network Power Co．，Ltd．in China，product marketing strategies．Emerson Network Power Co．， Ltd．in the marketing strategies the basis of the study,according to the specific situation of the companys power industry,marketing and communications features，analysis of specific problems that exist in the implementation of proposed enhance Emerson Network Power Co．，Ltd．to participate in market competition in the specific measures．Power products in China’S telecommunications industry,the larger environment of market maturity,Emerson Network Power Co．，Ltd．Product Marketing Strategy will contribute to the timely resolve the problems facing the market to further enhance the companys overall marketing level and competitiveness． Key word