单体饭店委托管理成功实施的关键影响因素研究旅游管理专业论文.docxVIP

浙江大学硕士学位论文 浙江大学硕士学位论文 单体饭店委托管理成功实施的关键影响因素研究 Abstract Currently the domestic Individual Hotels’competitiveness is weak as it generally has small scale and low brand recognition．The lack ofmanagement expertise，lack of effective management skills and methods often result in the less competitive power． Hotel commissioned management as one of the major ways to integrate and cultivate Individual Hotels for resources Can help Individual Hotel enhance competitiveness． But in reality operation，owners and the management company often have acute disputes．Early termination often occnrs in the management contracts．Hotel commissioned management is more and more concemed by the hotel owners and the management companies． This thesis is to study the individual hotels which have implemented or are implementing hotel management contracts，make de印analysis of the problems during the process ofhotel commissioned management．And what the thesis focuses is to research the factors that influence the success of hotel commissioned management． According to these，we hope the thesis Can provide some ideas and strategies for the individual hotels．Firstly,review the Principal—agent Theory,the Resource—based Theory,the Resource—dependency Theory,hotel management contracts theory and other relevant literature．Secondly,based on the analysis of literature，intensive interviews and hotel cases study,the article makes a conceptual definition for the SUCCESS of hotel commissioned management，and then brings forth an influencing factors frame of Hotel commissioned management which is then verified by statistical tools of factor analysis±variance analysis，correlation analysis，and regression analysis Based on the result，the article gets 5 key components and 28 bottom factors．The 5 key influencing factors are：the fully prepared hotel owners，good conditions of the hotels，fullyjustified contract，accurate selection ofthe management company mad the effective implementation of the man