对飞利浦中国大学生足球联赛商业化运作的分析体育人文社会学专业论文.docxVIP

我们要把握好商业化这把双刃剑，让它更好的服务于联赛。与此同时，也需 我们要把握好商业化这把双刃剑，让它更好的服务于联赛。与此同时，也需 有一份紧迫感，竞赛质量不高，投资较大，以及国内足球整体氛围的下滑，对大 学生足球联赛不能不说是一种威胁。同时，大学校园内的CUBA、三对三篮球赛、 篮球超级联赛、五人制足球联赛等等赛事的举办，对飞利浦大学生联赛不能不说 是一种冲击，飞利浦大学生足球必须抓住时机，加快发展自己，打出自己的特点。 适者生存，这也许是市场的最好规律。 i。、i；声_矽 【关键词】 商业化 运作 项目管理 Analysis Analysis for the Commercialized opera“on of The Philips China UniVersi锣Football League Abstract —r◆ In me course of the commercialized operation of tlle traditional sports evems，the mode combining t11e eXperiential m锄ag锄ent patt锄with the foreigll contraCt is used iIl long nm．AlmlDu曲mese eXp嘶ence is也e resun of practice a11d we have care觚coIlSideration in me course of practical operation，we neVer llave a鲥de in 廿leo可硒a sclentl士ic maIlagemem pattem．This p印er provides a syStematic anaJysis for此operation of舭league on the basis of恤analysis for the course of龇 practical commercialized operation aIld the knowle咄e of tlle project aIld event maIlagement f．rom me UniVersity of Tecllllology Sydney，a11alysis the present situation of舭co粥e of the commercialized operation of the Philips China Univers耐 Football League in detail with the g锄e theory and attempts to find the deficiency in our、vork， put士om砒d constl7uctiVe advice 嬲 a reference for me relative d印anments． Research purpose：Tllis paper makes a aIlalysis for me present situation of tlle commercialized operation of P11ilips Chilla UIlivers时Football Lea毋Je by t11e、Ⅳay of aIlalyziIlg me tlleo珂of the commercialization operation of me events aIld meory of pr0Ject a11d eVent m锄agement，it also endeavors t0矗nd the de矗ciency aIld the success向l experience of the commercialization operation of the Pllilips China UniverS时 Footb“l League 切king reference of the eXperience of 舭 commercialization operation of the success如l events． Research I．esults： 1．The Philips Cllina U11iVers毋Footballl League is one of tlle leagues which haS tlle la玛est scale锄d me widest innuence，also beloVed by t11e natioIlal uIlivers蛔students 啦er 5 years’development since 2000．The footba