创工脑力激荡术.pptVIP

創意技巧TECHNIQUES of CREATIVITY 檢核表技術 Checklist Technique 屬性列舉法 Attribute Listing 形態分析法 Morphological Chart 腦力激盪術 Brainstorming 腦力激盪術 Brainstorming 腦力激盪原意是突發性的腦風暴，為美國Alex F. Osborn博士在1939年首先發明應用，它是利用集體思考的方式，使思想相互激盪，發生連鎖反應，以引導出創造思考的方法。 Brainstorming means using the brain to storm was first introduced by Dr. Alex F. Osborn in 1939. To stimulate a group of people to quickly suggest and produce a large number of alternative ideas from unrestrained responses of the group. 腦力激盪術特性 腦力激盪術特性 2. 在設計的過程中，腦力激盪術較適合用於設計初始階段。 Brainstorming is more useful in the early stages of the design than in the final stages. 3. 腦力激盪術的應用需要技巧與練習，來消除組員間既有的情緒面障礙，以順利的獲得理想的結果。 Brainstorming requires skill and practice to produce successful results by breaking any prior emotional barriers among the participants. 腦力激盪術特性 4. 腦力激盪術是利用群體力量，來與個人產出的創意構想互補，而非用來取代個人的創意努力。 Group brainstorming is not meant to replace individual ideative effort. It is used solely to supplement individual concept generation. 5. 腦力激盪術在短時間所激發出的構想，往往難以有效應用在複雜的工程問題。 Brainstorming produces spontaneous ideas, cannot be expected to produce ready made solutions for engineering purpose. 腦力激盪術步驟 腦力激盪術步驟 Procedure of Brainstorming 腦力激盪術的進行，需要一組對問題具一般性認知的人，先由組長敘述問題，再由組員說出瞬間直接的想法，會後再謹慎的評估所有的產出構想。 All the brainstorming need is a group of people who are familiar with the general area of the problem. The leader simply states the problem. Others say whatever comes to minds. And, after the session generated ideas are carefully evaluated. 腦力激盪術步驟 1. 組成The Group 組長Group leader 組員The group 記錄Reporter 2. 過程The Session 問題敘述Problem statement 構想激發Idea brainstorming 構想記錄Idea recording 3. 評估Evaluation 個別評估Individual review 小組評估Group review 4. 結案報告Final report 腦力激盪術步驟 1. 組成The Group 計畫主持人主導專案的規劃與執行。 通常由他擔任組長，選擇小組成員， 並且指定一位或兩位組員來當記錄。 A project manager normally acts as the group leader, selects group members, and appoints one or two reporters to record the brainstorming session. 腦力激盪術步驟 組長Group Leader 選組員並指定一或兩位組員當記錄。 適當導引組員對問題提出解決方案。 使