Principles of Survey Methodology 用户问卷调查方法与原则.pdf

Labor Workplace Studies 188-3 and Chicano Studies 191-5 Applied Research Methods in the LA Labor Community Winter Quarter 2014 Principles of Survey Methodology WI N TE R 2 0 1 4 , UC LA Outline • What is a survey? • What is survey methodology? • Survey design • Survey quality • Ethical issues in using survey methodology 2 What is a survey? • A systematic method for gathering information from (a sample of) individuals for the purposes of describing the attributes of the larger population of which the individuals are members. • The attributes attempt to describe basic characteristics or experiences of large and small populations in our world. (Enanoria, 2005) 3 Features of a survey • Information is gathered by asking people questions • Information is collected either by having interviewers ask questions and record answers or by having people read or hear questions and record their answers • Information is collected from only a subset of the population to be described (a sample) rather than from all members (Groves, et al., 2009) 4 First questions to ask about a new survey • What is the target population (whom is it studying?) • What is the sampling frame (how do they identify the people who have a chance to be included in the survey)? • What is the sample design (how do