市场及广告最新趋势.pdf

M A R K E T I N G A D V E R T I S I N G T R E N D S F O R Check out the top 15 marketing advertising trends we are LOVING right now. 1 Content Collaboration Giving the customer the ability to contribute to content creation by delegating some of the brand-building responsibilities. WHY? 64% of Millennials 53% of Baby Boomers Want more options to share their opinions about brands. The Starbucks White Cup Contest: winner gets the template for the new Starbucks cup. 4,000 customers submitted entries in a 3-week span. 2 Collaborative Economy Allows people to create their own physical goods as well as share their existing physical goods Who is part of the Collaborative Economy? •  Airbnb •  Kickstarter •  Uber •  Indiegogo •  Lyft •  Etsy Brands are embracing this Collaborative Economy and partnering with other brands. Comcast Airbnb Comcast created 3 unique Xfinity “Watchathon Week Aribnb properties.” 3 families were selected to spend an entire week in the Airbnb properties. Interiors matched Game of Thrones, Boardwalk Empire, and The Wire. 3 Using Mobile Messaging Apps Using WhatsApp, Kik, Snapchat and other messaging apps to build your brand. Using WhatsApp, Kik, Snapchat