财险企业文化建设对适应财产财险市场竞争的意义毕业.doc

财险企业文化建设对适应财产财险市场竞争的意义 摘要 市场经济深入发展过程屮，财产保险市场逐渐兴起和发展。财险企业的市场 竞争不断加剧。在此情况下，如何提升财险企业的企业竞争力对于财险企业的发 展有着极大的意义。企业文化对于现代企业市场竞争有着重要的作用，保险企业 文化在保险公司发展屮也有着重要的意义。鉴于此，结合财险金业的市场竞争环 境等，分析财险企业文化建设如何进行以提升其综合竞争力对于促进财险企业的 发展有着极大的意义。 木文研究以财险公司发展中保险企业文化建设的意义为研究对象，联系理论 和实践内容，对财险企业文化建设的相关问题进行研究。全文研究沿着提出问题 ——分析问题——解决问题的思路，首先明显保险企业文化建设的内容。其次, 分析财险企业文化建设对财险公司的重要性。再次，分析新形势下财险市场竞争 环境。第四，结合财险市场竞争环境分析财险企业文化建设对于其竞争发展的重 要意义。最后，提出构建保险企业文化的相关对策，以期能够正确认识保险企业 文化对财险公司发展的重要意义，进而更好的重视企业文化建设，促进财险公司 发展。 关键词：财产财险公司；保险企业文化建设；竞争；意义 ABSTRACT With the development of the economy the property insurance has arisen gradually that the way to promote the competitive capability of the insurance enterprise has become important more and more. The enterprise culture has an important effect in the development of the enterprise. To combined with the general insurance environment to analysis the way to advance the comprehensive competitiveness with the insurance culture. This study make the enterprise culture of the insurance company and combined with the theory and the practice to analysis the object- This study analysis the problem of the enterprise culture of the insurance along with the way of question, analysis and to make the way to solve the problem? Firstly, clear the content of the insurance culture. Secondly, analysis the affection of the insurance enterprise culture. Thirdly, analysis the situation of the competition environment with the insurance market. Fourth, combined with the environment to analysis the mean of the competition. Finally, make the countermeasures to promote the culture of the insurance enterprise in order to promote the development of the general insurance company. Keywords: Property General Insurance Company; Insurance Culture Construction; Competition; Aignificance 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark6 \o Current Document \h 1 ?引言 1 HYPERLINK \l bookmark8 \o Current Document \h 1」保险企业文化简析 1 HYPERLINK \l bookmark10 \o Current Document \h 1.2中国保险企业文化建设现状 1 HYPERLINK \l bookmark12 \o