杭州少儿频道市场化运作分析-工商管理专业论文.docxVIP

PAGE PAGE IV Abstract actual data analysis in the current market to find a breakthrough channel operation; and maximize the inherent Hangzhou Childrens Channel media properties and social influence to new media as a communication channel, optimizing the allocation of resources to maximize publicity complementary manner, which will Hangzhou Childrens Channel re-enter the triple play of the tide, the establishment of a new market, specialized platform to further establish its dominance in young children in Hangzhou, expand their brand influence, appeal and visibility. Key Words: childrens