3G时代手机报的发展与困境.docVIP

郑州大学体育学院本科毕业论文 （2010届） 论 文 题 目 论3G时代手机报的发展与困境——以郑州市民的手机报使用现状为例 标题与正文不太切合，可作“论 标题与正文不太切合，可作“论3G时代手机报的发展与困境——以郑州市民的手机报使用现状为例” 作 者  指 导 教 师 学 生 所 属 系 毕 业 专 业 学 号 论3G时代手机报的发展与困境——以郑州市民的手机报使用现状为例 摘要：目的 3G技术的应用为手机报的飞跃式发展提供了机遇。但从手机报自身的长远发展来看，深度挖掘手机报的内容表现力才是3G时代手机报安身立命之本，其内容开发必须围绕新闻和服务两大受众诉求点，力争实现信息的个性化、互动性和即时性。方法 本文采用文献法、问卷调查法和数理统计法，对郑州市市民3G手机的手机报使用现状进行调查。结果研究结果显示: 一是郑州市民对手机报的认知度较高，而愿意自费订阅手机报的比例却不高；二是郑州市民对手机报的满意度处于平均水平，有更好的信息替代品，对手机报的需求并不高；三是手机报作为一种新的传播方式在一定程度上占领了传统媒体的市场，3G的推广对手机报也是一次挑战，并针对研究结果提出了相应建议。 关键词：手机报、3G技术、新闻阅读、发展、困境 Times reported the development of 3G mobile phones and dilemmas Physical Education College Of Zheng zhou 3G technology for mobile phones reported a leap-forward development opportunities provided. However, its mobile phone newspaper long-term development, reported the contents of the depth of mining mobile phone is the 3G era expression Mobile News existence and prosperity.,the content development services to two major audiences around the news and demand points, Strive to achieve information personalization, interactivity and immediacy. In this paper, literature review, questionnaire survey and statistics, , Zhengzhou City, the public use of 3G mobile phones reported survey results show that the current situation: The first mobile phone newspaper in Zhengzhou public awareness is high, and are willing to report their own expense, the proportion of mobile phone subscribers is not high; Second, the public phone Zhengzhou reported at the average level of satisfaction, alternatives have better information on the reported demand for mobile phones is not high; Third, the phone was reported as a new means of communication to some extent the market occupation of the traditional media, 3G mobile phone newspaper is the promotion of a challenge, and results for some suggestions. Keywords: Mobile News, 3G Technology, News Reading,