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Strengthening the Airport Value Proposition
How Airports can Use Modern Technology to Build Value
for Airlines and Passengers
A Frost Sullivan White Paper
by Alexander Michael, Director of Consulting, Digital Transformation and
Diogenis Papiomytis, Director of Consulting, Aerospace Defence
COMMISSIONED BY AMADEUS
Strengthening the Airport Value Proposition
Foreword
How IT can strengthen the airport proposition to
the benefit of airlines and passengers
With global growth in passenger volumes set to continue,
as per IATA’s 20 year passenger forecast, the competition
amongst airports is likely to intensify.
In the past, when faced with competition, we have seen
airports compete predominantly on financial terms.
However, the reality is that this is no longer enough. Airlines
have more complex needs than ever before, and using
John Jarrell financial incentives no longer has the impact it once did.
Head of Airport IT
It is therefore incumbent upon airport operators to
Amadeus
demonstrate the value that they bring in the two areas of
operational efficiency and passenger experience. Both of
which are central to airline decision-making when it comes
to airport selection and airport relationships.
Modern technology now offers airports a sign
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