基于供应链集群视角的SCC公司发展战略研究-工商管理专业论文.docxVIP

MBA学位论文作者：王晓忠 MBA学位论文作者：王晓忠 基于供应链集群视角的SCC公司发展战略研究 ABSTRACT Influenced by the financial crisis．111e competitive environment of SMEs in China is wo璐ening．Some metal processing enterprises have been disappearing because of lack competitiveness．SCC Company is a metal processing enterprise in Shanghai．Because the company adjusted its product mix in 2008，the company pulled through financial crisis in 2008—-2009 successfully,replying on the service order on rail transportation business．In fact,domestic sheet metal processing industry is Acing a new shufne because of the firmancial crisis as the external driving force．Under the background，SCC Company regards a crisis as the chance and actively adjusts development strategy,then proposes the strategy development thought on Supply Chain Cluster,through the analysis of the companys internal and external environment． Since the beginning of the 20nl century,the economic activities of industry have showed an obviously clear trend．That is：in a particular industry area,a 1eading industry as the core，a large number of enterprises which are closely linked and related support organizations concentrate in space to form the industry communities．T11iS not only made cooperative economic benefit for the related industries，but also greatly enhanced the ability of companies to resist market risk． As a small and medium．sized enterprise within the industry business．SCC Company knows very well that small and medium．sized enterprises resists outside risks vulnerably．Especially as SMEs in manufacturing，it must adapt to the tendency of economic development and the changes to the industry under the guidance of science development strategy．It also need to melt into supply chain of established industrial system，and continuously strengthen their competitive ability to gain competitive advantages to become an irreplaceable and valuable link in the industry supply chain．Tllis may be the survival wisdom for the sma