基于概念格的B2C网站导航分析-管理科学与工程专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract As Chinas B2C e-commerce market matures, the B2C mall has begun gradually developing from verticality to the diversification, comprehensiveness, which will inevitably lead to a sharp increase in the number of online products. The problem how users according to their needs to find the product best suited to their goals online becomes an important aspect of building e-commerce sites. This paper firstly reviews the current status of research on site navigation and its main technique and points out the lack of them. Then we present a new B2C site navigation method based on concept lattice which combines with ontology and formal concept analysis. This method makes research on B2C products and users through the combination of product attributes. In the approach product database is initial input, we derive product attributes clustering concept lattice through the formal concept analysis by extracting the product attribute information and making the concept of conversion. The form of concept lattice to organizing products will make products having similar properties close to each other. While the needs of users can be converted to requirements for product attributes, which can be formally described by ontology. Then we pick up the implementation process of B2C site navigation by combining the product concept lattice and the ontology description for user demand on products. In experimental part, we describe the process of navigation in detail through the method we have researched above using the EC-Shop B2C mall system. The results show that this method can guide the user to find the target product well. Finally, we point out the lack and limitation of our method as well as the possible direction of future study on navigation. Key words：B2C website navigation Ontology Formal Concept Analysis Concept lattice PAGE PAGE IV 目 录 摘 要 I AbstractII 1 绪论 1.1 研究背景及问题提出 (1) 1.2 国内外研究现状 (4) 1.3 研究的目的和意义 (5) 1.4 研究思路与结构安排 (7) 2 文献综述 2.